BJP is all set to launch its TV channel in Tamil Nadu. This channel will be overseen by the state unit chief K Annamalai and will be an extension of the party’s Janam TV channel in Kerala.

The cost to launch this channel is estimated to be around Rs 15 crore, and the funds for it will be mobilised using resources from both the BJP and the RSS in Tamil Nadu. 

The BJP has been actively engaging with the people of Tamil Nadu in recent times through social media campaigns and other initiatives. This new TV channel will add to that effort, providing a platform for the party to highlight its achievements and explain its policies in the state.